In 2016 Zlatan Ibrahimović launched his sports brand, A-Z. We built the native iOS and Android apps that launched alongside it: a place for his fans to step in and help carry the brand across Europe.
We worked with Forsman & Bodenfors to build two native apps, one for iOS and one for Android. The idea was to create brand awareness from the first day of the launch: an app where fans could star in their own version of Zlatan's commercial.
Built in Swift and Java, the app was named A-Z Inner Voice. It let fans record themselves as a character in the A-Z film and share the result with friends.
“Outstanding production quality. I am really impressed.”
By turning Zlatan's fans into the people spreading the brand, the launch carried across channels fast. A-Z went live in eleven European countries, and the app held a 4.6 out of 5 rating on Google Play.
Built with Swift, Java, AWS, FFmpeg and Elixir.
A campaign that turned Zlatan's fans into the people who carried his brand across Europe. Watch the A-Z film.
Want to know more about this project or how we work, contact Jon.
Tell us what you are building. We will tell you how we would approach it.
