EOE makes sustainable eyewear that looks as good as it feels to buy. They needed an online store that matched that ambition: beautiful, fast, and built around how people actually shop for glasses.
Every brand needs a color that’s theirs. For EOE, it’s Klein blue: bold, modern, and impossible to confuse with anyone else. We built the entire visual experience around it. The result feels distinctly Scandinavian but not in the expected way.
“We wanted a partner that could understand our DNA and carry the nordic feel of quality through the screen”
WooCommerce handles the heavy lifting. On top of it, we built everything EOE needed to sell eyewear the way they wanted to: virtual try-on, sustainable materials highlighted in the product flow, and a checkout that doesn’t feel like an afterthought.
A store that looks like the brand it sells: considered, sustainable, and a little bit different.
Visit eoe-eyewear.com
A store that looks like the brand it sells: considered, sustainable, and a little bit different.
Visit eoe-eyewear.com
Want to know more about this project or how we work, contact Simon.
