Life insurance shouldn’t feel like life insurance. Bestow wanted to change the category, not just their website. We helped them do it: new brand, new visual language, new digital experience. Something that makes you rethink what an insurance company can look and feel like.
Insurance is about protecting the life you’re living. The visual language had to capture both sides: energy and calm. We brought in illustrator Cristopher DeLorenzo, whose work hits that balance perfectly. Lively enough to feel optimistic, grounded enough to feel trustworthy.
“Working with Varvet has been a transformative experience for Bestow. Their ability to translate our vision into a cohesive digital presence is truly exceptional.”
New brand guidelines. A redesigned website. A visual system where every page, every module, every interaction feels like the same company. We iterated on dozens of layout variations until the design language held together from landing page to checkout.
Our work for Bestow included revising brand guidelines, expanding their digital footprint, and creating their new, user-focused public website.
Brand, website, and design system, built to scale with a company that’s changing how Americans buy life insurance.
Visit bestow.com
Want to know more about this project or how we work, contact Simon.
