Our Work

Olink, a proteomics platform nobody dared to touch.

Olink (now part of Thermo Fisher Scientific) is a proteomics company with technology that measures thousands of protein biomarkers at the same time. Their public platform had become so fragile that it crashed and no one wanted to change it. We rebuilt it into something stable, secure and theirs to run.

Background

Founded in Uppsala, Olink builds high-throughput proteomics: their Proximity Extension Assay (PEA) technology measures thousands of protein biomarkers from a single sample, and their catalogue is referenced in over 4,000 peer-reviewed publications across cancer, cardiovascular, neurological and inflammatory disease.

It is deeply scientific, deeply detailed work, every biomarker carries its own description, disease-risk associations and normal ranges.

ROC curves comparing an Olink biomarker panel against controls across discovery and validation cohorts

The problem was not the science. It was the website.

Their public platform had grown into something fragile and tangled. It crashed, and no one on the team dared touch it for fear of breaking it further. For a company this far along, that was untenable: the site is where the entire product catalogue, the document library and Olink Insight all meet the world.

A gallery of the modular content components the Olink team now assembles themselves

How we built it

We rebuilt the platform from the ground up as a decoupled architecture: a fast, resilient front end in Next.js and React on a headless WordPress CMS. At its core is a modular page builder with a kit of reusable content modules the Olink team assembles themselves. Olink's editors publish product pages, documents, FAQs, webinars and publication listings themselves, without the old fragility.

It is an integration platform as much as a website:

  • A shared taxonomy across documents, publications and products. Editors spin up a filtered listing, publication for a disease area or document for a product, in minutes.
  • Gated downloads, forms and the webinar video player, all handled through HubSpot.
  • Deep links into Olink Insight, connecting the public site to the app where researchers build biomarker panels and read disease-risk associations.
  • Product comparison, search and filter, responsive typography. Built to be edited, not feared.
Protein biomarker search. The rebuilt product search page
All publications. The rebuilt publications listing
FAQ. The rebuilt knowledge FAQ page

We showed the new site to Olink's C-suite. Everyone was seriously impressed: that we pulled it off at all, how good it looked, and how good the site felt.

Edvard Scott
Founder, Here-Now. Design partner on the rebuild

The result

The Olink team now owns their platform again.

They run the product catalogue and publish across documents, FAQs, webinars and publication listings themselves, curating a document library of 260+ white papers, guides and reports. Each tagged by product and downloadable. All without fear of the site going down.

Deep-linked from it, Olink Insight keeps every biomarker’s disease-risk associations and normal ranges, drawn from more than 50,000 individuals across three cohorts and three continents.

What was a liability nobody wanted to touch is now an asset the whole company builds on: a dependable, editable foundation for one of proteomics’ most detailed bodies of knowledge.

Banner and feature components from the rebuilt Olink platform

What the platform now carries.

5,000+Protein biomarkers
4,000+Peer-reviewed publications
260+Documents & reports
40+Webinars

From fragile to foundational

Olink had a site no one dared to change. We gave them a platform they run with confidence.

Fast, secure, and fully in their hands. When the science is this detailed, the platform carrying it has to be dependable.

Project lead Simon Zeeck

Want to know more about this project or how we work, contact Simon.

Sitting on a platform nobody dares to touch?

We rebuilt Olink’s into something stable, secure and theirs to run. Tell us about yours.