The long way round.

Carl-Johan Kihlbom starts Elabs in Gothenburg. Over at Doberman, Jon Kindell and Johan Halse are building the first version of SVT Play.

Elabs releases Capybara. It becomes how Rubyists test their web apps.

Elabs releases Pundit. Authorization for Rails, the simple way. Over 100 million downloads now, and we still maintain it.

Jon Kindell and Johan Halse, both out of Doberman, start Varvet.

Lärarförbundet and Verbum are the first clients through the door.

Elabs and Varvet join forces. The same year, we help Forsman & Bodenfors launch Zlatan Ibrahimović's brand A-Z, a campaign app that shipped in eleven countries.

A Webby for Wealthsimple, built with our friends at Doberman. A Stockholm office, and our own conference, Ship It.

Anton at Dockspot comes looking for a new agency. We rebuild their marina-booking platform, used across ten European countries, and we are still building it with them today.

Varvet becomes part of Universal Avenue. We keep our name, our team and our way of working, and the work does not stop, like the Liseberg app, built with Creuna for Scandinavia’s biggest park.

The Liseberg app wins Svenska Designpriset. Half a million downloads its first season.

Universal Avenue's story turns a different way. We buy our independence back. Same name, same craft, on our own again.

Alumni Ventures comes knocking, one of America's largest venture networks. We have built for them ever since.

We start working with Volvo Car Mobility on Volvo on Demand, car sharing engineered to scale.

Bestow, brand and product for a US life-insurance fintech. Forbes takes note.

After a decade, our work for Lärarförbundet winds down. The teachers union becomes Sveriges Lärare. Thank you for the ride.

A hard lesson. We put a hundred thousand dollars of work into a fintech startup that went up in smoke. It is tough out there. We keep building.

Independent, and only getting started. Anyone can build now. Getting it right is the rare part, and that is the work we want for years to come.